Design Brief —

Solar Drop

Logo design

OVERVIEW

Solar Drop is a British interstellar technology company that specializes in e-commerce and AI. The company’s primary focus is on selling products to inhabitants of Mars via their mobile app and shipping them from Earth. Solar Drop’s unique selling proposition is their commitment to sustainability, with deliveries taking place once a month on an automated flight with zero emissions.

Target Audience:

The target audience for Solar Drop includes tech-savvy individuals living on Mars, as well as environmentally conscious consumers on Earth who are interested in supporting sustainable business practices.

Please note that this brand is conceptual and created solely for the purpose of showcasing my design skills. This is not a real company or client.

SPECIFICATIONS

Design Objectives:

  1. Innovative & Futuristic: The logo should reflect Solar Drop’s cutting-edge technology and its role in interstellar commerce.
  2. E-commerce & AI: The logo should visually represent the company’s focus on e-commerce and artificial intelligence.
  3. Interstellar Theme: Incorporate elements that symbolize space travel, Mars, or interstellar communication to emphasize the company’s unique business model.

Design Direction:

  1. Typography: Choose a sleek and modern font that reflects Solar Drop’s futuristic approach.
  2. Iconography: Incorporate symbols or icons related to space, technology, or sustainability. Consider using abstract shapes or a stylized spaceship to represent the company’s mission.

Logo Usage:

The logo will be used primarily on Solar Drop’s website, mobile app, packaging, and marketing materials. It should be scalable and work well in both color and black-and-white formats.