Objective

Logo Design: Create a vibrant, retro-inspired logo featuring a mascot that embodies the fun and playful essence of Doughlicious.

Advertising Design: Develop creative advertising concepts to enhance brand recognition and attract more customers.

Target Audience

• Primary: Young adults (18-35) who enjoy trendy and nostalgic experiences.
• Secondary: Families with children, local Philadelphia residents, and tourists.
  
  

Brand Personality and Values

• Personality: Fun, playful, nostalgic, friendly, and welcoming.
• Values: Quality, creativity, community, and joy.
  
  

Logo Design Requirements

• Style: Retro with modern elements, vibrant colors, and a playful tone.
• Mascot: Design a fun and memorable mascot that can become the face of the brand. The mascot should be engaging and relatable, possibly incorporating elements like a donut or a chef.
• Typography: Retro-inspired fonts that are easy to read and complement the overall design.
• Colors: Bright and cheerful colors that evoke a sense of fun and nostalgia. Consider using a palette that includes pastel shades and bold accents.