Design Brief —

Crabby’s Arcade

Logo Redesign

OVERVIEW

Crabby’s Arcade is a beloved retro arcade established in 1983. We are seeking a fresh logo design that honors our rich history while appealing to modern audiences. The new logo should capture the nostalgic essence of the 80s arcade culture and stand out in today’s vibrant entertainment market.

Please note that this brand is conceptual and created solely for the purpose of showcasing my design skills. This is not a real company or client.

SPECIFICATIONS

Objective:
Design a logo that reflects the retro, fun, and nostalgic atmosphere of Crabby’s Arcade, while being versatile enough for use across various mediums including signage, merchandise, and promotional materials.

Key Attributes:

  • Nostalgic: The logo should evoke a sense of the 80s arcade era.
  • Fun: It should convey the playful and exciting atmosphere of an arcade.
  • Timeless: The design should be classic enough to remain relevant and recognizable over time.


Design Elements to Consider:

  • Typography: Retro, bold fonts reminiscent of 1980s arcade games.
  • Imagery: Elements that reflect classic arcade gaming, such as pixelated graphics, joysticks, arcade cabinets, and game characters.
  • Mascot: Consider incorporating a playful crab character to emphasize the “Crabby’s” name and add a unique, memorable touch.